Buying a car is now like dating — you’re either on the Internet or you’re not. Or some combination of the two. You have a vast opportunity with the internet to become informed and make an informed decision about whether to buy a car. But you’re not necessarily going to be able to narrow your choices down to the specific features you’re looking for. You’ll have to build your mental image and start to imagine what you want in your next car.
Right now, the easiest way to capture your excitement about a new car is to envision yourself driving it. Studies have shown that people spend more time fantasizing about their favorite brand than actually physically experiencing the car.
Just imagine what the cars look like, what the dashboard does, and the way the steering wheel feels. It’s a creative exercise in getting to the point of buying a car.
And you can’t get that mental picture without going through a thorough inventory of the car’s features. There are dozens of new technologies coming in to cars for drivers and passengers to use today, which can really help get you psyched about your next ride.
Thinking about a physical place that a car could be used in, like a dining hall or living room, may be some of the things you think about while you’re thinking about a car. It’s up to you to access these features, but by picturing the car in your mind, you’re more likely to draw inspiration from the car’s visuals and be able to use them to get excited about the car’s features.
So here are five features you should consider when you buy a car: